S\u2019impulsa la campanya Sant Jordi als balcons - R\u00e0dio Tordera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radiotordera.cat\/radio\/80947\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u2019impulsa la campanya Sant Jordi als balcons - R\u00e0dio Tordera\" \/>\n<meta property=\"og:description\" content=\"Sant Jordi \u00e9s una de les campanyes m\u00e9s fortes per a les floristeries, per\u00f2 en temps de confinament no preveuen arribar ni al 5% de les vendes habituals. En temps de confinament, i lluny de perdre la il\u00b7lusi\u00f3, el sector ha activat diverses campanyes per assegurar la tradici\u00f3 del Sant Jordi i la diada se […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/radiotordera.cat\/radio\/80947\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e0dio Tordera\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-22T11:30:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-22T12:03:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/radiotordera.cat\/radio\/wp-content\/uploads\/2020\/04\/sant-jordi-als-balcons.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/80947\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/80947\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/#\\\/schema\\\/person\\\/dbe76cf481297200323c15f63959e00c\"},\"headline\":\"S\u2019impulsa la campanya Sant Jordi als balcons\",\"datePublished\":\"2020-04-22T11:30:38+00:00\",\"dateModified\":\"2020-04-22T12:03:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/80947\\\/\"},\"wordCount\":470,\"publisher\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/80947\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/radiotordera.cat\\\/radio\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/sant-jordi-als-balcons.jpg?fit=720%2C340&ssl=1\",\"articleSection\":[\"Societat\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/80947\\\/\",\"url\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/80947\\\/\",\"name\":\"S\u2019impulsa la campanya Sant Jordi als balcons - 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En temps de confinament, i lluny de perdre la il\u00b7lusi\u00f3, el sector ha activat diverses campanyes per assegurar la tradici\u00f3 del Sant Jordi i la diada se […]","og_url":"https:\/\/radiotordera.cat\/radio\/80947\/","og_site_name":"R\u00e0dio Tordera","article_published_time":"2020-04-22T11:30:38+00:00","article_modified_time":"2020-04-22T12:03:49+00:00","og_image":[{"width":720,"height":340,"url":"https:\/\/radiotordera.cat\/radio\/wp-content\/uploads\/2020\/04\/sant-jordi-als-balcons.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"admin","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/radiotordera.cat\/radio\/80947\/#article","isPartOf":{"@id":"https:\/\/radiotordera.cat\/radio\/80947\/"},"author":{"name":"admin","@id":"https:\/\/radiotordera.cat\/radio\/#\/schema\/person\/dbe76cf481297200323c15f63959e00c"},"headline":"S\u2019impulsa la campanya Sant Jordi als balcons","datePublished":"2020-04-22T11:30:38+00:00","dateModified":"2020-04-22T12:03:49+00:00","mainEntityOfPage":{"@id":"https:\/\/radiotordera.cat\/radio\/80947\/"},"wordCount":470,"publisher":{"@id":"https:\/\/radiotordera.cat\/radio\/#organization"},"image":{"@id":"https:\/\/radiotordera.cat\/radio\/80947\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2020\/04\/sant-jordi-als-balcons.jpg?fit=720%2C340&ssl=1","articleSection":["Societat"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/radiotordera.cat\/radio\/80947\/","url":"https:\/\/radiotordera.cat\/radio\/80947\/","name":"S\u2019impulsa la campanya Sant Jordi als balcons - 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{"id":80947,"date":"2020-04-22T13:30:38","date_gmt":"2020-04-22T11:30:38","guid":{"rendered":"http:\/\/radiotordera.cat\/radio\/?p=80947"},"modified":"2020-04-22T14:03:49","modified_gmt":"2020-04-22T12:03:49","slug":"simpulsa-la-campanya-sant-jordi-als-balcons","status":"publish","type":"post","link":"https:\/\/radiotordera.cat\/radio\/80947\/","title":{"rendered":"S\u2019impulsa la campanya Sant Jordi als balcons"},"content":{"rendered":"

$\"\"$ <\/a>Sant Jordi \u00e9s una de les campanyes m\u00e9s fortes per a les floristeries, per\u00f2 en temps de confinament no preveuen arribar ni al 5% de les vendes habituals. En temps de confinament, i lluny de perdre la il\u00b7lusi\u00f3, el sector ha activat diverses campanyes per assegurar la tradici\u00f3 del Sant Jordi i la diada se celebri de forma festiva. L\u2019\u00faltima consisteix en demanar que s\u2019engalanin els balcons. Si pot ser amb flors, per\u00f2 tamb\u00e9 serveixen els dibuixos i les manualitats que fan els m\u00e9s petits de casa. El Gremi de Floristes far\u00e0 un concurs a les xarxes socials: les 10 fotografies amb m\u00e9s m\u2019agrada rebran un lot de llibres, obsequi del Gremi de Llibreters.<\/p>\n

Per entrar al concurs, les fotografies dels balcons decorats s\u2019hauran de compartir a Instagram amb l\u2019etiqueta #santjordialsbalcons. Hi haur\u00e0 temps fins el 26 d\u2019abril, i llavors es donaran a con\u00e8ixer els 10 guanyadors dels lots de llibres.<\/p>\n

Les floristeries s\u2019han reinventat i per no perdre una de les diades m\u00e9s importants per al sector faran l\u2019entrega a domicili per Sant Jordi. D\u2019aquesta manera, i amb l\u2019impuls del Gremi de Floristes de Catalunya, es vol donar sortida a la producci\u00f3 local, bona part d\u2019ella concentrada a la comarca del Maresme.
\nA Tordera, ja fa dies que recullen comandes online i per tel\u00e8fon, i es preparen per trucar a la porta de les cases perqu\u00e8 es mantingui un de les tradicions m\u00e9s boniques de l\u2019any.
\nNo obstant aix\u00f2, el sector calcula que no arribar\u00e0 a vendre ni el 5% de l\u2019habitual. Si normalment s\u2019arribava als 7 milions de roses, les previsions per aquest 2020 s\u00f3n arribar a les 300.000.<\/p>\n

El despla\u00e7ament de la festa de Sant Jordi al mes de juliol suposar\u00e0 una caiguda important de la producci\u00f3 local de roses. La majoria de flors que es regalen tradicionalment el 23 d\u2019abril ja s\u00f3n normalment d\u2019importaci\u00f3, especialment de pa\u00efsos com Col\u00f2mbia o Equador, i nom\u00e9s el 5% surt de vivers del pa\u00eds, majorit\u00e0riament del Maresme. Aquest any, amb el canvi de data, la producci\u00f3 local de rosa ser\u00e0 encara menor i es passar\u00e0 de les 200.000 unitats que es cultiven habitualment a unes 100.000, segons c\u00e0lculs del Mercat de Flor i Planta Ornamental de Catalunya. \u201cJa no \u00e9s \u00e8poca: la calor i la poda no \u00e9s la mateixa que en el seu moment \u00f2ptim<\/strong>\u201c, explica a l\u2019ACN el portaveu del Mercat, Ignasi Ruiz.<\/p>\n

Ignasi Ruiz<\/a><\/p>\n

Amb tot, per\u00f2, el sector veu \u201cmolt necess\u00e0ria<\/strong>\u201d la celebraci\u00f3 al juliol per tal de donar una empenta econ\u00f2mica a un sector que ho est\u00e0 passant molt malament amb l\u2019aturada total de la seva activitat.<\/p>\n","protected":false},"excerpt":{"rendered":"