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{"id":94184,"date":"2021-09-24T09:32:58","date_gmt":"2021-09-24T07:32:58","guid":{"rendered":"http:\/\/radiotordera.cat\/radio\/?p=94184"},"modified":"2021-09-24T09:32:58","modified_gmt":"2021-09-24T07:32:58","slug":"inditex-tanca-uterque-i-sincorporara-a-la-marca-a-massimo-dutti","status":"publish","type":"post","link":"https:\/\/radiotordera.cat\/radio\/94184\/","title":{"rendered":"Inditex tanca Uterq\u00fce i s’incorporar\u00e0 a la marca a Massimo Dutti"},"content":{"rendered":"

$\"\"$ <\/a>El gegant de la moda espanyola reorganitzar\u00e0 el seu ‘pool’ de marques. Inditex incorporar\u00e0 Uterq\u00fce a Massimo Dutti l’any que ve, dins de l’estrat\u00e8gia d’anticipaci\u00f3 i transformaci\u00f3 digital. Tota la gamma de productes Uterq\u00fce estar\u00e0 disponible a la p\u00e0gina web de Massimo Dutti i.<\/p>\n

D’aquesta manera, la companyia vol aprofitar al m\u00e0xim la penetraci\u00f3 i projecci\u00f3 que Massimo Dutti ha tingut durant anys en mercats internacionals com els Estats Units, Canad\u00e0, M\u00e8xic o Turquia. I tamb\u00e9 continuar\u00e0 l’estrat\u00e8gia iniciada amb Zara Home i Zara, on, amb “molt bons resultats”, es maximitzen les sinergies entre les marques.<\/p>\n

Uterq\u00fce \u00e9s la marca m\u00e9s petita en facturaci\u00f3, molt per darrere de la m\u00e9s petita, Oysho. En el primer semestre, Uterq\u00fce va guanyar 48 milions d’euros, enfront dels 31 milions d’euros de l’any anterior.<\/p>\n

Uterq\u00fce, que tenia el seu equip a Tordera va n\u00e9ixer especialitzat en accessoris i va ser la primera experi\u00e8ncia d’Inditex en la gamma premium. Amb el temps, es va diversificar en la roba de dona i fins i tot va llan\u00e7ar una l\u00ednia d’homes que finalment es va interrompre. Al llarg de la seva hist\u00f2ria, Inditex havia tancat fins ara nom\u00e9s una xarxa, Often, especialitzada en el p\u00fablic mascul\u00ed, que va decidir acabar el 2006 despr\u00e9s de nom\u00e9s tres anys d’activitat, i en aquest cas la marca va desapar\u00e8ixer per complet.<\/p>\n","protected":false},"excerpt":{"rendered":"