{"id":60811,"date":"2018-01-31T13:19:23","date_gmt":"2018-01-31T12:19:23","guid":{"rendered":"http:\/\/radiotordera.cat\/radio\/?p=60811"},"modified":"2018-01-31T13:19:23","modified_gmt":"2018-01-31T12:19:23","slug":"el-consorci-per-al-tractament-de-residus-solids-urbans-del-maresme-engega-la-campanya-recicla-i-guanyaras","status":"publish","type":"post","link":"https:\/\/radiotordera.cat\/radio\/60811\/","title":{"rendered":"El Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme engega la campanya &#8220;Recicla i guanyar\u00e0s&#8221;"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2018\/01\/recicla2.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-60813\" src=\"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2018\/01\/recicla2.jpg?resize=200%2C135&#038;ssl=1\" alt=\"recicla2\" width=\"200\" height=\"135\" srcset=\"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2018\/01\/recicla2.jpg?resize=200%2C135&amp;ssl=1 200w, https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2018\/01\/recicla2.jpg?w=616&amp;ssl=1 616w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>\u201cRecicla i guanyar\u00e0s\u201d \u00e9s la nova campanya impulsada pel Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme. La campanya comunicativa combinar\u00e0 material audiovisual amb accions al carrer&nbsp; per tal de conscienciar als maresmencs sobre la import\u00e0ncia de reciclar. Una iniciativa que s\u2019emmarca en l\u2019objectiu establert per l\u2019any 2035 d\u2019aconseguir que un 65% dels residus que es generen als municipis siguin reciclats. Actualment, al Maresme el percentatge de reciclatge \u00e9s del 43%, cinc punts per sobre la mitjana catalana. A m\u00e9s de millorar els percentatges de reciclatge, l\u2019objectiu \u00e9s conscienciar a la societat de la import\u00e0ncia de reciclar i cuidar el medi ambient.<\/p>\n<p>La principal de la iniciativa ser\u00e0 un documental presentat per Quim Masferrer i guionitzat per l\u2019escriptor premianenc Pep Bras amb el qual es voldr\u00e0 donar a con\u00e8ixer la realitat del reciclatge i la gesti\u00f3 de residus al Maresme. El documental es complementar\u00e0 amb v\u00eddeos virals,&nbsp; peces de grafisme per als m\u00e9s petits i v\u00eddeos nous per explicar la campanya a les persones que visitin el Consorci. Un projecte que el gerent del Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme, Carles Salesa, considera \u201cdiferent\u201d ja que en comptes de centrar-se en l\u2019aspecte ambientalista, posa el focus en la repercussi\u00f3 econ\u00f2mica de la recollida selectiva i el reciclatge.<\/p>\n<p><a href=\"https:\/\/radiotordera.cat\/radio\/wp-content\/uploads\/2018\/01\/reciclatge.mp3\">reciclatge<\/a><\/p>\n<p>La campanya tindr\u00e0 una p\u00e0gina web que centralitzar\u00e0 tot el material (<a href=\"http:\/\/www.reciclaiguanyaras.cat\/\">www.reciclaiguanyaras.cat<\/a>). El mes de novembre es van repartir prop de 2.000 calendaris d\u2019advent i 4.000 imants de nevera als 27 municipis consorciats de la comarca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cRecicla i guanyar\u00e0s\u201d \u00e9s la nova campanya impulsada pel Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme. La campanya comunicativa combinar\u00e0 material audiovisual amb accions al carrer&nbsp; per tal de conscienciar als maresmencs sobre la import\u00e0ncia de reciclar. Una iniciativa que s\u2019emmarca en l\u2019objectiu establert per l\u2019any 2035 d\u2019aconseguir que un 65% dels [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":60813,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41],"tags":[],"class_list":{"0":"post-60811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-medi-ambient"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme engega la campanya &quot;Recicla i guanyar\u00e0s&quot; - R\u00e0dio Tordera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radiotordera.cat\/radio\/60811\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme engega la campanya &quot;Recicla i guanyar\u00e0s&quot; - R\u00e0dio Tordera\" \/>\n<meta property=\"og:description\" content=\"\u201cRecicla i guanyar\u00e0s\u201d \u00e9s la nova campanya impulsada pel Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme. La campanya comunicativa combinar\u00e0 material audiovisual amb accions al carrer&nbsp; per tal de conscienciar als maresmencs sobre la import\u00e0ncia de reciclar. Una iniciativa que s\u2019emmarca en l\u2019objectiu establert per l\u2019any 2035 d\u2019aconseguir que un 65% dels [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/radiotordera.cat\/radio\/60811\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e0dio Tordera\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-31T12:19:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2018\/01\/recicla2.jpg?fit=616%2C416&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"616\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/radiotordera.cat\/radio\/60811\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/radiotordera.cat\/radio\/60811\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/radiotordera.cat\/radio\/#\/schema\/person\/dbe76cf481297200323c15f63959e00c\"},\"headline\":\"El Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme engega la campanya &#8220;Recicla i guanyar\u00e0s&#8221;\",\"datePublished\":\"2018-01-31T12:19:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/radiotordera.cat\/radio\/60811\/\"},\"wordCount\":287,\"publisher\":{\"@id\":\"https:\/\/radiotordera.cat\/radio\/#organization\"},\"image\":{\"@id\":\"https:\/\/radiotordera.cat\/radio\/60811\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2018\/01\/recicla2.jpg?fit=616%2C416&ssl=1\",\"articleSection\":[\"Medi ambient\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/radiotordera.cat\/radio\/60811\/\",\"url\":\"https:\/\/radiotordera.cat\/radio\/60811\/\",\"name\":\"El Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme engega la campanya \\\"Recicla i guanyar\u00e0s\\\" - 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