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{"id":56232,"date":"2017-07-11T13:38:51","date_gmt":"2017-07-11T11:38:51","guid":{"rendered":"http:\/\/radiotordera.cat\/radio\/?p=56232"},"modified":"2017-07-11T13:38:51","modified_gmt":"2017-07-11T11:38:51","slug":"comercos-i-pimes-de-tordera-presenten-candidatura-al-programa-de-millora-empresarial-comerc-21","status":"publish","type":"post","link":"https:\/\/radiotordera.cat\/radio\/56232\/","title":{"rendered":"Comer\u00e7os i Pimes de Tordera presenten candidatura al programa de millora empresarial Comer\u00e7 21"},"content":{"rendered":"

$\"Comerc21_1\"$ <\/a>L’Ajuntament de Tordera s’ha sumat recentment al programa pilot Comer\u00e7 21<\/a> impulsat per la Diputaci\u00f3 de Barcelona, en col\u00b7laboraci\u00f3 amb la PIMEC, amb l\u2019objectiu de millorar el comer\u00e7 a la demarcaci\u00f3 de Barcelona.<\/p>\n

Comer\u00e7 21 es defineix com un programa de suport a comerciants i pimes de serveis amb la finalitat de detallar i implementar noves estrat\u00e8gies per tal de donar l\u2019impuls que necessita cada negoci de forma individual, identificant els seus punts de millora, tra\u00e7ant un full de ruta amb els objectius i accions concretes a desenvolupar, alhora de disposar d\u2019un expert en aquells temes que es prioritzin per posar en marxa les actuacions. Ho detalla el regidor de promoci\u00f3 econ\u00f2mica, Mar\u00e7al Vilajeliu.<\/p>\n

comerc 21 1<\/a><\/p>\n

La primera edici\u00f3 del programa est\u00e0 dirigit a un m\u00e0xim de 50 empreses priorit\u00e0riament microempreses comercials i de serveis, amb capacitat i voluntat de millora i creixement, localitzades en la trama urbana dels municipis de la demarcaci\u00f3 de Barcelona. En concret, les millores a implementar als comer\u00e7os i serveis es centraran en aspectes fonamentals com ara: redefinir el model de negoci, comercialitzaci\u00f3 i m\u00e0rqueting, digitalitzaci\u00f3, equip hum\u00e0, professionalitzaci\u00f3 i gesti\u00f3, entre d\u2019altres.<\/p>\n

comerc 21 2<\/a><\/p>\n

La participaci\u00f3 en l\u2019acci\u00f3 t\u00e9 un cost per l\u2019empresa benefici\u00e0ria de 121 euros ( IVA incl\u00f2s) i que es far\u00e0 efectiu un cop sigui seleccionada, la resta de l\u2019import del cost de l\u2019acci\u00f3 ser\u00e0 subvencionada per la Diputaci\u00f3 de Barcelona i PIMEC. Segons el regidor Vilajeliu, diversos comer\u00e7os de Tordera ja han presentat candidatura per formar part d’aquest programa pilot. Tots els interessats en participar-hi poden inscriure’s a trav\u00e9s del portal del programa: www.comerc21.cat <\/a> fins al 21 de juliol. <\/p>\n

comerc 21 3<\/a><\/p>\n

L’\u00c0rea de Promoci\u00f3 Econ\u00f2mica vol animar els comerciants i petites empreses locals a participar en el programa tot destacant que es tracta d’una bona eina pels negocis ja que l\u2019acci\u00f3 ser\u00e0 portada a terme per grans professionals del mon del retail.<\/em> Per a m\u00e9s informaci\u00f3 cal adre\u00e7ar al CLSE (Centre Local de Serveis a les Empreses ) de l\u2019\u00e0rea de Promoci\u00f3 econ\u00f2mica de l\u2019Ajuntament de Tordera (Cam\u00ed Ral, 174).<\/p>\n","protected":false},"excerpt":{"rendered":"