{"id":51025,"date":"2016-12-12T13:46:05","date_gmt":"2016-12-12T12:46:05","guid":{"rendered":"http:\/\/radiotordera.cat\/radio\/?p=51025"},"modified":"2016-12-12T13:46:05","modified_gmt":"2016-12-12T12:46:05","slug":"schweppes-inverteix-10-milions-deuros-al-centre-dinvestigacio-i-desenvolupament-que-te-a-tordera","status":"publish","type":"post","link":"https:\/\/radiotordera.cat\/radio\/51025\/","title":{"rendered":"Schweppes inverteix 10 milions d\u2019euros al centre d\u2019Investigaci\u00f3 i Desenvolupament que t\u00e9 a Tordera"},"content":{"rendered":"<figure id=\"attachment_51026\" aria-describedby=\"caption-attachment-51026\" style=\"width: 200px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2016\/12\/schweppes-tordera.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-51026\" src=\"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2016\/12\/schweppes-tordera.jpg?resize=200%2C125&#038;ssl=1\" alt=\"    Catalunya Catalu\u00f1a Schweppes invierte 10 millones en su centro de I+D de Tordera Ignacio Silva, consejero delegado de Schweppes Suntory Espa\u00f1a, en el... Ignacio Silva, conseller delegat de Schweppes Suntory Espa\u00f1a, a Tordera\" width=\"200\" height=\"125\" srcset=\"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2016\/12\/schweppes-tordera.jpg?resize=200%2C125&amp;ssl=1 200w, https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2016\/12\/schweppes-tordera.jpg?w=756&amp;ssl=1 756w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-51026\" class=\"wp-caption-text\">Ignacio Silva, conseller delegat de Schweppes Suntory Espa\u00f1a, a Tordera<\/figcaption><\/figure>\n<p>El grup japon\u00e8s Suntory, propietari de Schweppes, ampliar\u00e0 i millorar\u00e0 les instal\u00b7lacions que t\u00e9 a Tordera perqu\u00e8 sigui un dels pols de refer\u00e8ncia mundial dins el sector dels refrescos. Actualment, la planta treballa per reduir la quantitat de sucre de la beguda. Aix\u00ed ho ha publicat aquest passat dissabte el diari Expansi\u00f3n.<\/p>\n<p>Els fabricants de refrescos estan en peu de guerra davant la intenci\u00f3 del govern espanyol de crear una taxa per a les begudes amb sucre. El sector denuncia discriminaci\u00f3 respecte a la resta d\u2019empreses aliment\u00e0ries que tenen el sucre com a ingredient fonamental; considera que es pret\u00e9n endimoniar una categoria que porta molts anys treballant per reduir el percentatge de sucre, i que ofereix alternatives com els productes \u201czero\u201d o \u201csense\u201d. Des del 2006, Schweppes ha redu\u00eft un 17% el sucre dels seus refrescos i s\u2019ha proposat arribar al 20% l\u2019any 2020. Aquest proc\u00e9s es realitza des del centre d\u2019Investigaci\u00f3 i Desenvolupament de Tordera, per\u00f2 ha de ser molt gradual perqu\u00e8 no sigui percebut pels clients.<\/p>\n<p>Un equip de 55 t\u00e8cnics i cient\u00edfics reformula, cada any, fins a 500 refrescos de totes les marques de Suntory, entre les quals hi ha Schweppes, La Casera, Trina, Orangina, Sunny Delight, Oasis, Pulco i Vida. Ho fan des de les instal\u00b7lacions de Tordera, dotades amb tecnologia punta i on aquesta multinacional japonesa ha invertit quatre milions d\u2019euros entre 2013 i 2015. La inversi\u00f3, per\u00f2, s\u2019intensificar\u00e0 encara m\u00e9s aquest proper any, amb un pla inversor de 6 milions, que finalitzar\u00e0 el 2019 i consolidar\u00e0 Tordera com un dels principals centres I+D de Suntory a nivell mundial, juntament amb els que t\u00e9 a Londres i el Jap\u00f3.<\/p>\n<p>Des de Tordera, cada any es presenten al voltant de 15 nous refrescos, que es dissenyen per satisfer les necessitats de m\u00e9s de 30 pa\u00efsos d\u2019Europa i \u00c0frica. Actualment, els investigadors de la planta torderenca treballen en el desenvolupament de nous ingredients \u00fanics derivats de la fruita, i tamb\u00e9 en reduir la quantitat de sucre de l\u2019Orangina, la coneguda beguda de taronja francesa, i que \u00e9s un dels reptes m\u00e9s dif\u00edcicils que han tingut per endavant. A m\u00e9s, l\u2019equip de \u201cperfect mixers\u201d (els refrescos per barrejar amb alcohol) est\u00e0 desenvolupant una nova t\u00f2nica amb llima i regal\u00e8ssia, per tal de continuar exprimint el \u201cboom\u201d del fenomen Gint\u00f2nic, que ha catapultat les vendes del grup. A Espanya i Portugal factura prop de 500 milions d\u2019euros.<\/p>\n<p>L\u2019elevada inversi\u00f3 que Suntory ha fet a Tordera s\u2019ha repartit entre diverses intal\u00b7lacions: a m\u00e9s d\u2019ampliar els laboratoris de desenvolupament del producte, el centre ha estrenat una nova \u00e0rea d\u2019an\u00e0lisi sensorial, amb dotze cabines per als experts catadors del grup. La idea \u00e9s poder crear, tamb\u00e9, un panell extern de consumidors que avalu\u00efn regularment les mostres. A m\u00e9s, s\u2019ha posat en marxa una planta pilot per simular tots els processos d\u2019envasat de les l\u00ednies de producci\u00f3 i s\u2019ha estrenat un innovador laboratori per estudiar i desenvolupar nous envasos pels refrescos. En paral\u00b7lel, Suntory tamb\u00e9 ha invertit a Tordera en nous laboratoris fisicoqu\u00edmics i microbiol\u00f2gics d\u2019alta sofisticaci\u00f3, amb capacitat per analitzar cada una de les part\u00edcules i aromes dels productes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grup japon\u00e8s Suntory, propietari de Schweppes, ampliar\u00e0 i millorar\u00e0 les instal\u00b7lacions que t\u00e9 a Tordera perqu\u00e8 sigui un dels pols de refer\u00e8ncia mundial dins el sector dels refrescos. Actualment, la planta treballa per reduir la quantitat de sucre de la beguda. Aix\u00ed ho ha publicat aquest passat dissabte el diari Expansi\u00f3n. Els fabricants de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42],"tags":[],"class_list":{"0":"post-51025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-comerc"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schweppes inverteix 10 milions d\u2019euros al centre d\u2019Investigaci\u00f3 i Desenvolupament que t\u00e9 a Tordera - R\u00e0dio Tordera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radiotordera.cat\/radio\/51025\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schweppes inverteix 10 milions d\u2019euros al centre d\u2019Investigaci\u00f3 i Desenvolupament que t\u00e9 a Tordera - R\u00e0dio Tordera\" \/>\n<meta property=\"og:description\" content=\"El grup japon\u00e8s Suntory, propietari de Schweppes, ampliar\u00e0 i millorar\u00e0 les instal\u00b7lacions que t\u00e9 a Tordera perqu\u00e8 sigui un dels pols de refer\u00e8ncia mundial dins el sector dels refrescos. Actualment, la planta treballa per reduir la quantitat de sucre de la beguda. Aix\u00ed ho ha publicat aquest passat dissabte el diari Expansi\u00f3n. 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