{"id":45793,"date":"2016-05-05T13:51:45","date_gmt":"2016-05-05T11:51:45","guid":{"rendered":"http:\/\/radiotordera.cat\/radio\/?p=45793"},"modified":"2016-05-05T13:57:26","modified_gmt":"2016-05-05T11:57:26","slug":"el-consorci-per-al-tractament-de-residus-solids-urbans-del-maresme-estrena-imatge-per-al-reciclatge","status":"publish","type":"post","link":"https:\/\/radiotordera.cat\/radio\/45793\/","title":{"rendered":"El Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme estrena imatge per al reciclatge"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2016\/05\/portada_conte_cuca_de_llum.jpg?ssl=1\" rel=\"attachment wp-att-45803\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-45803\" src=\"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2016\/05\/portada_conte_cuca_de_llum.jpg?resize=200%2C130&#038;ssl=1\" alt=\"portada_conte_cuca_de_llum\" width=\"200\" height=\"130\" srcset=\"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2016\/05\/portada_conte_cuca_de_llum.jpg?resize=200%2C130&amp;ssl=1 200w, https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2016\/05\/portada_conte_cuca_de_llum.jpg?w=756&amp;ssl=1 756w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>El Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme ha posat en marxa una nova campanya de reciclatge que consisteix en el repartiment de 16.000 auques i 7.500 contes protagonitzats per la nova mascota del consorci: la cuca de llum Na Llum. La mascota s\u2019ha creat a partir dels logotips del mateix consorci i del seu programa d\u2019educaci\u00f3 ambiental \u201cUn volt als residus\u201d.<\/p>\n<p>La imatge est\u00e0 adequada al p\u00fablic majoritari que visita el Centre Integral de Valoritzaci\u00f3 de Residus del Maresme que gestiona el consorci \u2013alumnes dels darrers cursos de prim\u00e0ria i tamb\u00e9 de secund\u00e0ria\u2013, tot i que tamb\u00e9 est\u00e0 enfocada a ajudar els adults a entendre el proc\u00e9s de reciclatge. Aix\u00ed ho explica el director del consorci de tractament de residus, Carles Salesa.<\/p>\n<p><a href=\"https:\/\/radiotordera.cat\/radio\/wp-content\/uploads\/2016\/05\/campanya-reciclatge-1.mp3\">campanya reciclatge 1<\/a><\/p>\n<p>L\u2019autora, tant del conte com de l\u2019auca, \u00e9s la fot\u00f2grafa i il\u00b7lustradora mataronina Marga Cruz, que ha comptat amb la col\u00b7laboraci\u00f3 del grafista Arnau Gonz\u00e1lez, de l\u2019escriptora Montserrat Asensi i del dissenyador \u00c0lex Valls.<\/p>\n<p>L\u2019auca est\u00e0 formada per 20 il\u00b7lustracions amb els seus corresponents versos, on s\u2019explica amb rodolins l\u2019arribada d\u2019aquest personatge al Centre. Per la seva banda, el conte, amb 52 p\u00e0gines,\u00a0explica la hist\u00f2ria de Na Llum, que arriba al Consorci un dia n\u00favol i vent\u00f3s. El conte est\u00e0 narrat en catal\u00e0, castell\u00e0 i angl\u00e8s.<\/p>\n<p>Na Llum ser\u00e0 el personatge que a partir d\u2019ara acompanyar\u00e0 totes les activitats del programa d\u2019educaci\u00f3 ambiental del Consorci. Segons Carles Salesa, el retorn per part dels escolars a la nova campanya \u00e9s molt bona.<\/p>\n<p><a href=\"https:\/\/radiotordera.cat\/radio\/wp-content\/uploads\/2016\/05\/campanya-reciclatge-2.mp3\">campanya reciclatge 2<\/a><\/p>\n<p>El Maresme ha consolidat la tend\u00e8ncia iniciada els darrers anys pel que fa als residus municipals, augmentant el percentatge de residus recollits selectivament.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme ha posat en marxa una nova campanya de reciclatge que consisteix en el repartiment de 16.000 auques i 7.500 contes protagonitzats per la nova mascota del consorci: la cuca de llum Na Llum. La mascota s\u2019ha creat a partir dels logotips del mateix consorci [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,34],"tags":[],"class_list":{"0":"post-45793","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-medi-ambient","8":"category-societat"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme estrena imatge per al reciclatge - R\u00e0dio Tordera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radiotordera.cat\/radio\/45793\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme estrena imatge per al reciclatge - R\u00e0dio Tordera\" \/>\n<meta property=\"og:description\" content=\"El Consorci per al Tractament de Residus S\u00f2lids Urbans del Maresme ha posat en marxa una nova campanya de reciclatge que consisteix en el repartiment de 16.000 auques i 7.500 contes protagonitzats per la nova mascota del consorci: la cuca de llum Na Llum. 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