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{"id":22750,"date":"2012-08-14T13:42:09","date_gmt":"2012-08-14T11:42:09","guid":{"rendered":"http:\/\/www.radiotordera.cat\/wordpress\/?p=22750"},"modified":"2012-08-14T13:42:09","modified_gmt":"2012-08-14T11:42:09","slug":"tordera-engega-una-nova-campanya-de-dinamitzacio-municipal-i-comercial-amb-la-promocio-dels-productes-artesans","status":"publish","type":"post","link":"https:\/\/radiotordera.cat\/radio\/22750\/","title":{"rendered":"TORDERA ENGEGA UNA NOVA CAMPANYA DE DINAMITZACI\u00d3 MUNICIPAL I COMERCIAL AMB LA PROMOCI\u00d3 DELS PRODUCTES ARTESANS."},"content":{"rendered":"

$\"\"$ <\/a>L’Ajuntament inicia aquest mes d’agost una nova campanya de dinamitzaci\u00f3 municipal a trav\u00e9s del desenvolupament d’un projecte, de car\u00e0cter transversal, que inclour\u00e0 la promoci\u00f3 dels productes artesans i les obres de millora de l’entorn urb\u00e0 incloses al programa de subvencions europees FEDER.<\/p>\n

La primera fase de la campanya de dinamitzaci\u00f3 municipal ser\u00e0 a trav\u00e9s de l’impuls i reconeixement dels productes de qualitat que es poden trobar a Tordera. En aquest sentit, la campanya s’impulsa amb l’objectiu de posar en valor el comer\u00e7 local a trav\u00e9s de la difusi\u00f3 i distinci\u00f3 dels productes artesanals que s’hi ofereixen i que destaquen per la seva qualitat, especificitat i tradici\u00f3. Ho explica l\u2019alcalde de Tordera, Joan Carles Garcia.<\/p>\n[audio:http:\/\/www.radiotordera.cat\/wordpress\/wp-content\/2012\/08\/campanya-productes-artesans-1.mp3|titles=campanya productes artesans 1]\n

Des de la regidoria de Promoci\u00f3 Econ\u00f2mica s’ha instat els comer\u00e7os locals a participar en la campanya, de manera gratu\u00efta,\u00a0 tot distingint als seus establiments els productes artesans que ofereixen, siguin alimentaris o no alimentaris. Fins al moment s’hi han adherit vint-i-dos comer\u00e7os que oferiran articles de xarcuteria, pa, dol\u00e7os, cal\u00e7at, eines del camp, llegums, ornamentaci\u00f3 i productes d’artesania. La intenci\u00f3 de l’Ajuntament \u00e9s poder ampliar el nombre de comer\u00e7os adherits a la campanya i obrir el ventall a altres sectors com el de la restauraci\u00f3.<\/p>\n

La segona fase de la campanya de dinamitzaci\u00f3 municipal ser\u00e0 d’infraestructura i consistir\u00e0 en la millora de l’entorn urb\u00e0 del nucli antic, a trav\u00e9s del programa de subvencions europeu FEDER i pel qual<\/p>\n

Tordera rebr\u00e0 200.000\u20ac . L\u2019alcalde, Joan Carles Garcia explica que les obres de millora, que s’afegiran a la recent pacificaci\u00f3 del tr\u00e0nsit nucli antic, passaran per a la millora de fa\u00e7anes,\u00a0 l’embelliment i reordenaci\u00f3 de les places, les noves aplicacions comercials a trav\u00e9s de la xarxa i la dinamitzaci\u00f3 dels locals que actualment es troben buits.<\/p>\n[audio:http:\/\/www.radiotordera.cat\/wordpress\/wp-content\/2012\/08\/campanya-productes-artesans-2.mp3|titles=campanya productes artesans 2]\n

La campanya de millora de l’entorn del nucli podria comen\u00e7ar aquesta propera tardor. Respecte al funcionament de la zona de vianants dels carrers del Nucli Antic, Joan Carles Garcia creu que una primera valoraci\u00f3 es podr\u00e0 fer a finals d\u2019estiu.<\/p>\n[audio:http:\/\/www.radiotordera.cat\/wordpress\/wp-content\/2012\/08\/campanya-productes-artesans-3.mp3|titles=campanya productes artesans 3]\n

Per fer difusi\u00f3 dels productes artesans s’ha editat material divulgatiu, amb el suport de la Diputaci\u00f3 de Barcelona, que es repartir\u00e0 entre les botigues que participen a la campanya. L’Oficina d’Informaci\u00f3 Tur\u00edstica, per la seva banda, tamb\u00e9 distribuir\u00e0 informaci\u00f3 sobre el producte artes\u00e0 amb l’objectiu d’aprofitar el potencial tur\u00edstic del mercat per difondre la qualitat dels articles que es poden comprar a Tordera.<\/p>\n","protected":false},"excerpt":{"rendered":"