{"id":136009,"date":"2026-04-14T09:32:42","date_gmt":"2026-04-14T07:32:42","guid":{"rendered":"https:\/\/radiotordera.cat\/radio\/?p=136009"},"modified":"2026-04-14T09:45:26","modified_gmt":"2026-04-14T07:45:26","slug":"la-cooperativa-agraria-fa-una-crida-a-la-ciutadania-per-consumir-producte-local-davant-la-competencia-deslleial-del-mercosur","status":"publish","type":"post","link":"https:\/\/radiotordera.cat\/radio\/136009\/","title":{"rendered":"La Cooperativa Agr\u00e0ria fa una crida a la ciutadania per consumir producte local davant la compet\u00e8ncia deslleial del Mercosur"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">El sector agrari de Tordera est\u00e0 preocupat davant les malalties, burocr\u00e0cia i falta de relleu generacional<\/h2>\n\n\n\n<p>La pagesia de Tordera i de tota la comarca viu un dels moments m\u00e9s convulsos dels darrers anys. Aix\u00ed ho ha expressat Sergi Mas\u00f3, regidor de Medi Ambient de l&#8217;Ajuntament de Tordera i president de la Cooperativa Agr\u00e0ria la Baixa Tordera, en unes declaracions on ha repassat els &#8220;nombrosos obstacles&#8221; que amenacen la viabilitat de les explotacions porcines, bovines i agr\u00edcoles del territori.<\/p>\n\n\n\n<p>Segons Mas\u00f3, el sector s&#8217;ha convertit en &#8220;l&#8217;ase dels cops&#8221;. L&#8217;any 2025 ha estat especialment punyent pel que fa a la sanitat animal, amb brots de dermatosi nodular contagiosa, grip avi\u00e0ria i una pesta porcina que encara no est\u00e0 sota control, especialment amb la detecci\u00f3 de nous exemplars afectats a la zona de Collserola.<\/p>\n\n\n\n<p>A aquesta crisi sanit\u00e0ria s&#8217;hi suma la pressi\u00f3 comercial del tractat de Mercosur. Mas\u00f3 denuncia que aquest acord facilita l&#8217;entrada de productes que competeixen directament amb els locals sense haver de complir les mateixes exig\u00e8ncies normatives ni els est\u00e0ndards de qualitat europeus, generant una situaci\u00f3 de desavantatge clar per als productors catalans. El regidor i president de la cooperativa fa una crida a consumir producte de proximitat.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/radiotordera.cat\/radio\/wp-content\/uploads\/2026\/04\/maso-pagesia.mp3\"><\/audio><figcaption class=\"wp-element-caption\">Mas\u00f3 pagesia<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cl\u2019administraci\u00f3 sempre va tard\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Un dels punts on el regidor ha posat m\u00e9s \u00e8mfasi \u00e9s en l&#8217;excessiva c\u00e0rrega administrativa. A m\u00e9s, l&#8217;increment constant del preu dels carburants f\u00f2ssils est\u00e0 llastrant els beneficis de les explotacions, que depenen totalment de la maquin\u00e0ria agr\u00edcola per a la seva activitat di\u00e0ria.<\/p>\n\n\n\n<p>Tot i que a Tordera encara es mant\u00e9 un nucli de pagesos joves que han apostat pel sector, Mas\u00f3 lamenta que l&#8217;administraci\u00f3 &#8220;sempre va tard&#8221; i que calen incentius reals i urgents per rejovenir el camp abans que sigui massa tard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector agrari de Tordera est\u00e0 preocupat davant les malalties, burocr\u00e0cia i falta de relleu generacional La pagesia de Tordera i de tota la comarca viu un dels moments m\u00e9s convulsos dels darrers anys. Aix\u00ed ho ha expressat Sergi Mas\u00f3, regidor de Medi Ambient de l&#8217;Ajuntament de Tordera i president de la Cooperativa Agr\u00e0ria la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":95469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42],"tags":[1555,144,6384,1584,1554,6385,269,6383],"class_list":{"0":"post-136009","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-comerc","8":"tag-agraria","9":"tag-comerc","10":"tag-competencia","11":"tag-consum","12":"tag-cooperativa","13":"tag-deslleial","14":"tag-local","15":"tag-producte"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Cooperativa Agr\u00e0ria fa una crida a la ciutadania per consumir producte local davant la compet\u00e8ncia deslleial del Mercosur - R\u00e0dio Tordera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radiotordera.cat\/radio\/136009\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Cooperativa Agr\u00e0ria fa una crida a la ciutadania per consumir producte local davant la compet\u00e8ncia deslleial del Mercosur - R\u00e0dio Tordera\" \/>\n<meta property=\"og:description\" content=\"El sector agrari de Tordera est\u00e0 preocupat davant les malalties, burocr\u00e0cia i falta de relleu generacional La pagesia de Tordera i de tota la comarca viu un dels moments m\u00e9s convulsos dels darrers anys. Aix\u00ed ho ha expressat Sergi Mas\u00f3, regidor de Medi Ambient de l&#8217;Ajuntament de Tordera i president de la Cooperativa Agr\u00e0ria la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/radiotordera.cat\/radio\/136009\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e0dio Tordera\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-14T07:32:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T07:45:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/radiotordera.cat\/radio\/wp-content\/uploads\/2021\/11\/cooperativa-agraria-baixa-tordera.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/136009\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/136009\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/#\\\/schema\\\/person\\\/dbe76cf481297200323c15f63959e00c\"},\"headline\":\"La Cooperativa Agr\u00e0ria fa una crida a la ciutadania per consumir producte local davant la compet\u00e8ncia deslleial del Mercosur\",\"datePublished\":\"2026-04-14T07:32:42+00:00\",\"dateModified\":\"2026-04-14T07:45:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/136009\\\/\"},\"wordCount\":336,\"publisher\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/136009\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/radiotordera.cat\\\/radio\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/cooperativa-agraria-baixa-tordera.jpg?fit=870%2C580&ssl=1\",\"keywords\":[\"agraria\",\"comer\u00e7\",\"competencia\",\"consum\",\"cooperativa\",\"deslleial\",\"local\",\"producte\"],\"articleSection\":[\"Comer\u00e7\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/136009\\\/\",\"url\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/136009\\\/\",\"name\":\"La Cooperativa Agr\u00e0ria fa una crida a la ciutadania per consumir producte local davant la compet\u00e8ncia deslleial del Mercosur - R\u00e0dio Tordera\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/136009\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/136009\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/radiotordera.cat\\\/radio\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/cooperativa-agraria-baixa-tordera.jpg?fit=870%2C580&ssl=1\",\"datePublished\":\"2026-04-14T07:32:42+00:00\",\"dateModified\":\"2026-04-14T07:45:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/136009\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/136009\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/136009\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/radiotordera.cat\\\/radio\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/cooperativa-agraria-baixa-tordera.jpg?fit=870%2C580&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/radiotordera.cat\\\/radio\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/cooperativa-agraria-baixa-tordera.jpg?fit=870%2C580&ssl=1\",\"width\":870,\"height\":580},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/136009\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Cooperativa Agr\u00e0ria fa una crida a la ciutadania per consumir producte local davant la compet\u00e8ncia deslleial del Mercosur\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/#website\",\"url\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/\",\"name\":\"R\u00e0dio Tordera\",\"description\":\"R\u00e0dio Tordera Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/#organization\",\"name\":\"R\u00e0dio Tordera\",\"url\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/radiotordera.cat\\\/radio\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/logo-vermell.jpg?fit=567%2C613&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/radiotordera.cat\\\/radio\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/logo-vermell.jpg?fit=567%2C613&ssl=1\",\"width\":567,\"height\":613,\"caption\":\"R\u00e0dio Tordera\"},\"image\":{\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/#\\\/schema\\\/person\\\/dbe76cf481297200323c15f63959e00c\",\"name\":\"admin\",\"url\":\"https:\\\/\\\/radiotordera.cat\\\/radio\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La Cooperativa Agr\u00e0ria fa una crida a la ciutadania per consumir producte local davant la compet\u00e8ncia deslleial del Mercosur - R\u00e0dio Tordera","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/radiotordera.cat\/radio\/136009\/","og_locale":"ca_ES","og_type":"article","og_title":"La Cooperativa Agr\u00e0ria fa una crida a la ciutadania per consumir producte local davant la compet\u00e8ncia deslleial del Mercosur - R\u00e0dio Tordera","og_description":"El sector agrari de Tordera est\u00e0 preocupat davant les malalties, burocr\u00e0cia i falta de relleu generacional La pagesia de Tordera i de tota la comarca viu un dels moments m\u00e9s convulsos dels darrers anys. Aix\u00ed ho ha expressat Sergi Mas\u00f3, regidor de Medi Ambient de l&#8217;Ajuntament de Tordera i president de la Cooperativa Agr\u00e0ria la [&hellip;]","og_url":"https:\/\/radiotordera.cat\/radio\/136009\/","og_site_name":"R\u00e0dio Tordera","article_published_time":"2026-04-14T07:32:42+00:00","article_modified_time":"2026-04-14T07:45:26+00:00","og_image":[{"width":870,"height":580,"url":"https:\/\/radiotordera.cat\/radio\/wp-content\/uploads\/2021\/11\/cooperativa-agraria-baixa-tordera.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"admin","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/radiotordera.cat\/radio\/136009\/#article","isPartOf":{"@id":"https:\/\/radiotordera.cat\/radio\/136009\/"},"author":{"name":"admin","@id":"https:\/\/radiotordera.cat\/radio\/#\/schema\/person\/dbe76cf481297200323c15f63959e00c"},"headline":"La Cooperativa Agr\u00e0ria fa una crida a la ciutadania per consumir producte local davant la compet\u00e8ncia deslleial del Mercosur","datePublished":"2026-04-14T07:32:42+00:00","dateModified":"2026-04-14T07:45:26+00:00","mainEntityOfPage":{"@id":"https:\/\/radiotordera.cat\/radio\/136009\/"},"wordCount":336,"publisher":{"@id":"https:\/\/radiotordera.cat\/radio\/#organization"},"image":{"@id":"https:\/\/radiotordera.cat\/radio\/136009\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2021\/11\/cooperativa-agraria-baixa-tordera.jpg?fit=870%2C580&ssl=1","keywords":["agraria","comer\u00e7","competencia","consum","cooperativa","deslleial","local","producte"],"articleSection":["Comer\u00e7"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/radiotordera.cat\/radio\/136009\/","url":"https:\/\/radiotordera.cat\/radio\/136009\/","name":"La Cooperativa Agr\u00e0ria fa una crida a la ciutadania per consumir producte local davant la compet\u00e8ncia deslleial del Mercosur - R\u00e0dio Tordera","isPartOf":{"@id":"https:\/\/radiotordera.cat\/radio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/radiotordera.cat\/radio\/136009\/#primaryimage"},"image":{"@id":"https:\/\/radiotordera.cat\/radio\/136009\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2021\/11\/cooperativa-agraria-baixa-tordera.jpg?fit=870%2C580&ssl=1","datePublished":"2026-04-14T07:32:42+00:00","dateModified":"2026-04-14T07:45:26+00:00","breadcrumb":{"@id":"https:\/\/radiotordera.cat\/radio\/136009\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/radiotordera.cat\/radio\/136009\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/radiotordera.cat\/radio\/136009\/#primaryimage","url":"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2021\/11\/cooperativa-agraria-baixa-tordera.jpg?fit=870%2C580&ssl=1","contentUrl":"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2021\/11\/cooperativa-agraria-baixa-tordera.jpg?fit=870%2C580&ssl=1","width":870,"height":580},{"@type":"BreadcrumbList","@id":"https:\/\/radiotordera.cat\/radio\/136009\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/radiotordera.cat\/radio\/"},{"@type":"ListItem","position":2,"name":"La Cooperativa Agr\u00e0ria fa una crida a la ciutadania per consumir producte local davant la compet\u00e8ncia deslleial del Mercosur"}]},{"@type":"WebSite","@id":"https:\/\/radiotordera.cat\/radio\/#website","url":"https:\/\/radiotordera.cat\/radio\/","name":"R\u00e0dio Tordera","description":"R\u00e0dio Tordera Online","publisher":{"@id":"https:\/\/radiotordera.cat\/radio\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/radiotordera.cat\/radio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/radiotordera.cat\/radio\/#organization","name":"R\u00e0dio Tordera","url":"https:\/\/radiotordera.cat\/radio\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/radiotordera.cat\/radio\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2016\/11\/logo-vermell.jpg?fit=567%2C613&ssl=1","contentUrl":"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2016\/11\/logo-vermell.jpg?fit=567%2C613&ssl=1","width":567,"height":613,"caption":"R\u00e0dio Tordera"},"image":{"@id":"https:\/\/radiotordera.cat\/radio\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/radiotordera.cat\/radio\/#\/schema\/person\/dbe76cf481297200323c15f63959e00c","name":"admin","url":"https:\/\/radiotordera.cat\/radio\/author\/admin\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/radiotordera.cat\/radio\/wp-content\/uploads\/2021\/11\/cooperativa-agraria-baixa-tordera.jpg?fit=870%2C580&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/radiotordera.cat\/radio\/wp-json\/wp\/v2\/posts\/136009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radiotordera.cat\/radio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radiotordera.cat\/radio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radiotordera.cat\/radio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radiotordera.cat\/radio\/wp-json\/wp\/v2\/comments?post=136009"}],"version-history":[{"count":1,"href":"https:\/\/radiotordera.cat\/radio\/wp-json\/wp\/v2\/posts\/136009\/revisions"}],"predecessor-version":[{"id":136011,"href":"https:\/\/radiotordera.cat\/radio\/wp-json\/wp\/v2\/posts\/136009\/revisions\/136011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radiotordera.cat\/radio\/wp-json\/wp\/v2\/media\/95469"}],"wp:attachment":[{"href":"https:\/\/radiotordera.cat\/radio\/wp-json\/wp\/v2\/media?parent=136009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radiotordera.cat\/radio\/wp-json\/wp\/v2\/categories?post=136009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radiotordera.cat\/radio\/wp-json\/wp\/v2\/tags?post=136009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}