{"id":128497,"date":"2025-05-20T09:43:51","date_gmt":"2025-05-20T07:43:51","guid":{"rendered":"https:\/\/radiotordera.cat\/radio\/?p=128497"},"modified":"2025-05-20T10:00:10","modified_gmt":"2025-05-20T08:00:10","slug":"els-llars-de-les-comarques-de-barcelona-gasten-un-20-mes-en-la-compra-que-fa-cinc-anys","status":"publish","type":"post","link":"https:\/\/radiotordera.cat\/radio\/128497\/","title":{"rendered":"Els llars de les comarques de Barcelona gasten un 20% m\u00e9s en la compra que fa cinc anys"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Una enquesta de la Diputaci\u00f3 revela un augment de la marca blanca i un descens dels productes ecol\u00f2gics, mentre la compra online guanya pes<\/h2>\n\n\n\n<p>Els llars de les comarques de Barcelona destinen una mitjana de&nbsp;420 euros al mes&nbsp;en la compra dom\u00e8stica, una xifra que ha augmentat&nbsp;gaireb\u00e9 un 20% en els \u00faltims cinc anys. Aquesta \u00e9s una de les dades destacades de l\u2019Enquesta d\u2019H\u00e0bits de Consum i Compra 2024&nbsp;de la Diputaci\u00f3 de Barcelona, que tamb\u00e9 revela canvis en les prefer\u00e8ncies dels consumidors:&nbsp;ha crescut l\u2019adquisici\u00f3 de productes de marca blanca, mentre ha disminu\u00eft l\u2019inter\u00e8s pels aliments ecol\u00f2gics i de proximitat.<\/p>\n\n\n\n<p>Els ciutadans valoren amb un&nbsp;7 sobre 10&nbsp;l\u2019oferta comercial del seu municipi, i&nbsp;tres de cada quatre compres d\u2019alimentaci\u00f3&nbsp;es realitzen al mateix barri on resideixen. Pel que fa al&nbsp;producte fresc, un&nbsp;34%&nbsp;s\u2019adquireix als mercats municipals, tot i que tamb\u00e9 augmenta la compra directa al pag\u00e8s o productor, aix\u00ed com en mercats setmanals.<\/p>\n\n\n\n<p>Aquests canvis porten les administracions a&nbsp;adaptar-se per mantenir atractiu el comer\u00e7 de proximitat.&nbsp;Sergi Vilamala, gerent dels Serveis de Comer\u00e7 de la Diputaci\u00f3, assenyala que \u00e9s clau entendre aquestes din\u00e0miques per&nbsp;potenciar el consum local&nbsp;en un context de transformaci\u00f3 dels h\u00e0bits.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/radiotordera.cat\/radio\/wp-content\/uploads\/2025\/05\/enquesta-consum.mp3\"><\/audio><figcaption class=\"wp-element-caption\">Enquesta consum<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201ccom administraci\u00f3 hem d\u2019ajudar als ajuntaments\u201d <\/p>\n<\/blockquote>\n\n\n\n<p>L\u2019estudi, realitzat a m\u00e9s de\u00a07.300 responsables de la compra, mostra altres tend\u00e8ncies: Els homes participen m\u00e9s: ja s\u2019encarreguen de la compra\u00a04 de cada 10 llars; El 60% de les fam\u00edlies\u00a0utilitza elements reutilitzables, com bosses de tela i Puja la compra online: tant d\u2019alimentaci\u00f3 fresca com de roba.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una enquesta de la Diputaci\u00f3 revela un augment de la marca blanca i un descens dels productes ecol\u00f2gics, mentre la compra online guanya pes Els llars de les comarques de Barcelona destinen una mitjana de&nbsp;420 euros al mes&nbsp;en la compra dom\u00e8stica, una xifra que ha augmentat&nbsp;gaireb\u00e9 un 20% en els \u00faltims cinc anys. Aquesta \u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":98913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42,34],"tags":[144,1472,656,181],"class_list":{"0":"post-128497","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-comerc","8":"category-societat","9":"tag-comerc","10":"tag-compra","11":"tag-inflacio","12":"tag-societat"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Els llars de les comarques de Barcelona gasten un 20% m\u00e9s en la compra que fa cinc anys - R\u00e0dio Tordera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radiotordera.cat\/radio\/128497\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Els llars de les comarques de Barcelona gasten un 20% m\u00e9s en la compra que fa cinc anys - R\u00e0dio Tordera\" \/>\n<meta property=\"og:description\" content=\"Una enquesta de la Diputaci\u00f3 revela un augment de la marca blanca i un descens dels productes ecol\u00f2gics, mentre la compra online guanya pes Els llars de les comarques de Barcelona destinen una mitjana de&nbsp;420 euros al mes&nbsp;en la compra dom\u00e8stica, una xifra que ha augmentat&nbsp;gaireb\u00e9 un 20% en els \u00faltims cinc anys. 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